Product Marketing Manager - B2B SaaS (m/w/d)
Product Marketing Manager - B2B SaaS (m/w/d)
Fulltime
Amstetten
Homeoffice possible
Apply now
What if you worked for a company that shares your ambitions and enables you to unlock your full potential?A place where your boldest ideas become reality, where you can take on visionary challenges, push your limits, and deliver outstanding results.
160 As a 150-year-old family business with over 11,000 employees across 160 locations on 5 continents, the Umdasch Group fosters a performance-oriented environment where innovation thrives. With our three divisions -- Doka, umdasch The Store Makers, and umdasch Industrial Solutions -- we're shaping the future of construction, outfitting, and the operation of industrial plants driven by people who share our attitude.And there's much more to come.
Join us and take your career to the next level. umdaschgroup.com
Job Description
Shape the future of digital construction.At Doka, we don't just build structures -- we enable some of the world's most iconic construction projects. Now, we're taking the next step: digitalizing the entire formwork process through innovative SaaS solutions.
You will take ownership of Go-To-Market for our digital product portfolio and drive its commercial success. Acting as the bridge between Product, Marketing, Sales, and Customer Success, you ensure that product value is clearly positioned, effectively communicated, and successfully adopted across markets.This role sits at the intersection of Product, Marketing, and Sales -- with strong impact on our digital growth, revenue contribution, and customer adoption.
What You'll Do - Your Responsibilities- Shape and further develop our Go-To-Market strategies for digital products
Drive product launches and cross-functional execution together with Product Management, Marketing, and Sales
Align stakeholders across Product, Marketing, Sales, and Customer Success on GTM plans
Translate customer insights, market trends, and product capabilities into clear narratives and actions
Create sales enablement materials, storytelling assets, and demos
Identify target segments and ideal customer profiles (ICP)
Support pricing, packaging, and commercial models
Support product adoption and growth initiatives across markets
Analyze and optimize market performance, funnel metrics, and adoption data to optimize Go-To-Market effectiveness
Contribute to building structures, processes, and best practices in the area of SaaS GTM from scratch
Qualifications- 5+ years' experience in Product Marketing, Go-To-Market, or B2C, B2B SaaS roles
Strong understanding of SaaS business models, customer journeys, and GTM strategies
Ability to turn complex products into clear, compelling messaging
Experience working cross-functionally with Product, Sales, Marketing, and Customer Success
Hands-on mindset with a drive to build and improve
Strong communication, storytelling, and analytical skills
Fluent in English is a must, German is a big plus
Located in Austria and eligible work permit required
Work with the team 2 days a week (minimum) in the Doka HQ office in Amstetten
Nice to have: Experience in construction tech or industrial SaaS
Additional Information
Why Join Us - What We Offer- High impact on Doka's digital transformation and SaaS growth journey
Work in an international, young and dynamic environment across Product, Tech, and Commercial teams
A strategic role with ownership, visibility, and clear responsibility for product success and growth
A salary in line with the market is offered for this position, which is based on the specific qualification and adequate professional experience.
We are required by law to state a minimum salary. The minimum annual gross salary for this position is EUR 47.587,- according to the collective agreement (woodworking industry).
Ready to help build something that lasts? Apply now and join us on our digital journey.- Continuous Development
- Performance-oriented Company Culture
- Global career opportunities
- Insight into different industries
Professional growth across our divisions: Doka, umdasch lndustrial Solutions, umdasch The Store Makers.
- Leadership programs
- Mentoring program
Sharing know-how and experience through our Mentoring4Leaders program.
Join us an take your career to the next level
Apply now